Our Take
It’s essentially SEO for the AI age — making sure Brands show up when people ask ChatGPT or Claude for recommendations instead of Googling it. Which, fine, that’s the direction the world is heading, but based on just a tagline I can’t tell you if Appear is actually doing something clever or just tacking “AI” onto their pitch deck. Drop more details and I’ll tell you if it’s the move or mid.
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