Products/Experiential Technology / Augmented Reality/Art House

Art House

The Augmented Intelligence Engine

Experiential Technology / Augmented RealityarpublishingmarketingcampaignsReviewed
Art House

Our Take

Serhii Mykytenko and Justin Fredericks looked at the advertising industry and saw a problem everyone's been ignoring: AR experiences still require downloading an app, and let's be honest, nobody's got time for that. So they built Art House—a platform that lets brands publish interactive AR directly from the camera, no app required. Scan a poster, tap a billboard, open a package, and boom—holograms, immersive overlays, and interactive content just appear. No friction, no download, no patience required.

Here's why this matters. The average consumer gives a brand exactly zero seconds to convince them to download something. AR has been stuck in the "cool tech demo" phase for years because it demanded app installation. Art House kills that bottleneck entirely. Their spatial engine delivers AR experiences in real-time, works across any piece of media—billboards, packaging, murals, signage, even TV commercials—and it scales because it runs natively in the camera people already have on their phones. This is the difference between AR as a novelty and AR as a marketing channel.

They've already convinced some heavy hitters: Gucci for augmented billboards, Wendy's for interactive commercials, Disneyland for augmented signage, Kellogg's Rice Krispies for AR packaging, Mastercard for event trophies, Sephora for retail collabs, Compass for real estate postcards. That's not a pitch deck—that's real brands putting real money into real campaigns. Art House is based in the AR/VR capital of the world and they're looking for brands ready to stop talking about "immersive experiences" and actually ship them.

An augmented intelligence engine that enables brands to publish realistic holograms of anything, anywhere. Makes brand media interactive without requiring an app, working with smartphones today and wearables of tomorrow.

Key Features
Scene Editor - Compose the scene's interaction with the surroundings and end users, Backend Spatial Engine - Host and deliver AR experiences from the most advanced spatial media engine, Backend Publishing Platform - Publish and update immersive, interactive scenes in real-time, Invisible Interface - App-less entry points that open native camera with special spatial capabilities, Immersive Scenes - Content from screens of TVs, computers and movie theaters unleashed into the world, Intelligent Objects - AI as the mind to the body of AR, unifying brand identity with brand intelligence
Problem It Solves
Brands need to make their media interactive for audiences to unlock with smartphones and wearables without requiring app downloads
Target Customer
Brands and Designers
Use Cases
Advertising - Augmented Billboard (Gucci), Events - Augmented Trophy (Mastercard), Hospitality - Smart Concierge (1 Hotel), Real Estate - Augmented Postcards (Compass), Retail - Augmented Collab (Sephora), Billboards - Interactive Billboard (Delta), Signage - Augmented Vinyls (Disneyland), Packaging - Augmented Box (Kellogg's Rice Krispies), Murals - Growing Mural (Wynwood Walls x Sophie Mess), Commercials - Interactive Ad (Wendy's)
Differentiator
App-less AR technology that works without downloads, using AI to unify brand identity with brand intelligence for elevated experiences
Why Now
Growing demand for AR technology, with smartphones already capable and wearables becoming mainstream
Traction
Customers Mentioned: Gucci, Mastercard, 1 Hotel, Compass, Sephora, Delta, Disneyland, Kellogg's Rice Krispies, Wynwood Walls, Wendy's

Key Facts

Category
Experiential Technology / Augmented Reality
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Art House — SLAYREPORT