BuzzStream

BuzzStream is one of those tools that's been quietly doing the unsexy work of PR outreach for over a decade now — building journalist databases, managing relationships, and tracking email sequences so you don't have to live in Gmail like a caveman. It's solid, established infrastructure for anyone doing earned media at scale, though I'll say it's more "professional toolkit" than "sexy new thing" — which honestly might be exactly why it works. If you're still sending outreach from your personal inbox and wondering why reply rates are mid, this is the kind of platform that actually moves the needle.