ChatGPT Shopping

The move here is making shopping actually conversational instead of keyword searching your way through seventeen tabs like a maniac — you tell it what you want, it figures out your intent, and serves up side-by-side comparisons with real-time refinement. It's not a search bar with a coat of AI paint; it's genuinely built around the flow of how people actually shop, which is messy and non-linear and full of "wait, is this actually worth it?" energy. OpenAI going free-for-all with 700 million users already wired into the ACP ecosystem and partners like Target, Walmart, and Sephora on the merchant side is low-key a serious threat to how e-commerce currently works, and I'm curious whether they can actually convert that reach into purchase completions at scale — that's the test.