FINTECH

For 35 years, Fintech has been the quiet engine behind some of the most complex business relationships in retail, hospitality, and alcohol—and they just keep winning. Started in 1991 as a way to digitize electronic alcohol invoice payments (which sounds boring until you realize how regulated and fragmented that industry is), Fintech grew into the order-to-pay platform that over 300,000 businesses now can't run without. They handle invoices, POS data, delivery tracking, compliance, price books, and market insights—everything from purchase order to payment—so companies can actually scale without drowning in paper and manual processes.

Here's what most people miss: this isn't some buzzy AI startup that appeared last week. Fintech has been doing automation and AI for three and a half decades. That's longer than most tech founders have been alive. They survived the dot-com bust, the 2008 crisis, and every "this time AI is different" wave by simply building software that businesses need to actually function. TA Associates and General Atlantic—both serious growth equity players—took a look at 300,000 paying customers in vertical markets that never go away and wrote a check. Smart money follows the revenue.

Headquarters: Tampa, Florida. 300,000+ businesses served. 35 years deep. This is what fintech looks like when you stop chasing headlines and start solving actual problems.