
Our Take
Shawn Wilson saw a problem that nobody else wanted to solve: tiny companies and bootstrapped startups still need Privacy Policies and Terms of Use, but every lawyer and compliance tool on the market was built for enterprise. We're talking $5,000+ contracts and enterprise SaaS that requires a legal department to even understand the dashboard. So in 2017, Wilson built GetTerms to fill that gap—a simple, affordable, done-for-you solution that small businesses could actually use without a law degree.
Since then, they've generated hundreds of thousands of policies for entrepreneurs around the world. That's not a typo. They've expanded beyond Privacy Policies and Terms of Use to cover more compliance needs as privacy laws keep multiplying—GDPR, CCPA, cookie policies, you name it. The product lineup now covers the full compliance stack that a small business actually needs, not the one that a legal department wants to upsell you on.
Everyone's building AI tools to automate everything, but GetTerms nailed something more fundamental: most small business owners aren't avoiding compliance because they don't care—they're avoiding it because the existing options are impossibly expensive and complicated. GetTerms made compliance feel like filling out a form instead of hiring a law firm. That's a $10 billion problem disguised as a boring document generator.
Key Facts
The people behind GetTerms
Shawn Wilson
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