GMP-CLI

Lucian Fialho looked at the Google Marketing Platform—the suite of tools that powers roughly half of the digital advertising in the world—and said "this needs a CLI." And honestly? He wasn't wrong. GMP-CLI is an open-source command-line tool that lets developers and AI agents interact with Google's ad ecosystem directly from the terminal. No clicking through endless dashboards, no manually exporting CSV files, no watching loading spinners while you wait to download a report. Just clean, scriptable access to everything from campaign data to audience insights.

What makes this interesting is the "built for AI/humans" part. This isn't just for developers who want to feel cool typing in terminals—it's designed for AI agents and automation workflows too. As more marketing teams embed AI into their operations, they need programmatic access to their data at scale. GMP-CLI gives them that. It's the kind of tool that doesn't sound glamorous but quietly becomes indispensable the moment you're managing multiple accounts or trying to build automated reporting pipelines.

It's open source on GitHub, free to use, and if you're running any kind of marketing operation at scale, you probably need this in your stack yesterday.