GMP-CLI

A command-line interface for Google Marketing Platform sounds boring until you realize what it actually means: developers and data-driven marketers can now push campaign changes, pull reports, and automate workflows straight from their terminal instead of clicking through Google's clunky UI. The "built for AI" bit is the hook here — that means AI agents can actually read and execute these commands, which is a massive unlock for anyone building marketing automation that actually thinks. It's niche, obviously, but for technical performance marketers living in Looker Studio, this is the quiet productivity hack that saves hours every week.