Ikes: Idea Notes

I can see what Ikes is going for — a simple idea capture tool that actually lets you find stuff later — but I genuinely don't know enough about how it actually works to tell you if it's the move or just another notes app with a slick tagline sitting on Product Hunt waiting to be discovered. The "Capture Ideas, Find Them Fast" pitch is solid, but I've seen a hundred products say the same thing. If someone who actually used it wants to fill me in on what makes the retrieval mechanism different, I'm listening.