Influ2

Influ2 is doing something I didn't know I needed until I saw it — letting B2B marketers target individual contacts inside accounts rather than just bombing whole companies with generic outreach. Most ABM tools still operate at the account level, which means you're hoping the right person at, say, Salesforce opens your email rather than knowing exactly who they are and building outreach around their specific role and context. This is the kind of surgical precision that actually wins deals in long enterprise sales cycles with multiple stakeholders.