Lob
Direct mail automation platform that helps companies send personalized physical mail with tracking and analytics.
Our Take
Lob is basically the SendGrid of postcards and letters — letting companies script personalized direct mail at scale with tracking built in, which sounds boring until you realize it solves one of the oldest gaps in marketing tech: physical channel attribution. The tracking piece is the real moat here, since it gives you the analytics that used to be impossible with snail mail. Not sure if it's a hot category right now but it's genuinely useful for any vertical where mail still converts — healthcare, legal, real estate, you name it.
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