MusicMinutes

MusicMinutes is building a direct line between independent artists and the humans who actually decide what gets streamed — Spotify curators. It's a two-sided play that sounds simple, because it is, but here's why that matters: landing on a Spotify playlist without a label behind you is basically impossible right now, and artists are tired of throwing their music into the void. Founder Paul Nicholls is building the bridge. Whether curators actually want one more inbox to manage is the real question.