Oly

Multi-channel listing sync for luxury fashion resellers

Bootstrapped2 people peopleAutomatically syncs listings across 12+ platformsSupports Vestiaire Collective, Grailed, Vinted, eBaySpecialized for resale platforms96% success rate on listings accepted by marketplacesBuilt to translate product listings across different marketplaces

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Our Take

Oly is the tool that finally gets resale right — most listing tools were built for new products and choke on the complexity of "not new" inventory, but Oly was built specifically for secondhand and it shows: 96% of their listings actually get accepted by marketplaces. They're bootstrapped with 2 people, hit $2M GMV in Q1, and are growing 25% month-over-month, which is legitimately wild for a two-person team. Grailed apparently pulled them in to power seller integrations, and honestly? That makes a ton of sense — if you've ever tried to list vintage on Vestiaire, Grailed, AND Vinted simultaneously, you know each platform speaks a completely different language. Oly's fluent in all of them.

Oly is the platform that turns secondhand and 'not new' inventory into revenue. It connects retailers, brands and resale businesses to the right secondhand marketplaces, automatically syncing listings across 12+ platforms including Vestiaire Collective, Grailed, Vinted, eBay and more.

Problem It Solves

Manual listing of items one by one across different resale platforms (Vinted, Vestiaire, Grailed), each with completely different requirements. No tool existed for secondhand complexity — solutions were built for new products and broke down on secondhand inventory.

Target Customer

Retailers, brands and resale businesses (vintage stores), fashion brands with 'not new' inventory

Use Cases

Turning secondhand inventory into revenue, Managing product listings across multiple resale marketplaces, Selling 'not new' inventory across resale platforms

Differentiator

Specialized on resale platforms — entire model built to translate product listings across different marketplaces; competitor tools were built for new products and break down on secondhand complexity

Why Now

Resale market was exploding; Grailed approached Oly to power their seller integrations

Traction

Customers Mentioned: Grailed (leading men's resale marketplace in the US) · Notable Metrics: Bootstrapped to over six figure annual recurring revenue; Manages over 1 million product listings; Has processed $2M GMV in Q1; Growing 25% month on month; 96% success rate on listings accepted by marketplaces; 75 followers on Product Hunt; 91 points on Product Hunt (Day Rank #17)