Picsart Persona & Storyline

Picsart just launched Persona & Storyline, and they're letting you design your own AI influencer and create entire narratives around it. Think of it as building a digital persona from scratch—give them a look, a personality, a backstory—and then watch them come alive in any story you want to tell. It's the kind of tool that makes you wonder if real influencers are even necessary anymore. The feature is built by a team that includes Mikayel Vardanyan, Ruzanna Hunanyan, Narek Hayrapetyan, Arhum Ali, Anahit Korkotyan, and Raj Patel, working out of Picsart's headquarters where they've been cranking out creative tools for over a decade.

Picsart itself has been around since 2011 and has hundreds of millions of users globally—they're one of the biggest design platforms on the planet. This new AI influencer angle is a smart pivot into the creator economy, letting anyone spin up a virtual personality without needing a camera, a crew, or even a real face. Whether you're building a brand ambassador, a fictional character for content, or just playing around with digital identity, Persona & Storyline handles the heavy lifting. It's Picsart doing what Picsart does best—democratizing design, this time for the AI age.