Products/E-commerce advertising and analytics/Profit Bid

Profit Bid

Grow profit, not just revenue

E-commerce advertising and analyticsSimand, ROFounded 2023
Profit Bid

Our Take

Most ecommerce advertisers are running their campaigns completely wrong. They're optimizing for revenue—which means nothing if you're losing money on every sale. Profit Bid flips the script with POAS (Profit on Ad Spend) tracking, so you bid on actual profit, not some vanity metric that looks pretty in a dashboard.

The Romania-based startup connects directly to your store, pulls in COGS, fees, and VAT for every single SKU, then pushes real profit targets to Google Ads. No more scaling winners that are actually revenue illusions. They're analyzing over 10 million orders for profit monthly with a 50ms sync time to Google Ads and 99.99% uptime. That's not a prototype—that's infrastructure that serious advertisers can trust.

They support 12 store platforms (WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart) and are integrated with Google Ads, Meta, TikTok, Microsoft, Pinterest, and Amazon. Their customers are seeing a 124% average POAS index with 12% growth and a $482K profit lift. Two point four million orders processed per month. These aren't pilot numbers—merchants worldwide are already running their campaigns through Profit Bid and wondering how they ever survived without it.

Profit Bid connects your store to Google Ads with real profit data, enabling POAS bidding, smart labels, and automation to scale profitable campaigns.

Key Features
POAS (Profit on Ad Spend) tracking, Smart product labels for Google Ads, Automated campaign optimization, Integration with multiple e-commerce and ad platforms, First-party tracking pixel for accurate data capture, Profit dashboard and order snapshots, AI Agent for autonomous Google Ads optimization
Problem It Solves
It addresses the issue of optimizing ads based on revenue rather than profit, which can lead to losses due to costs like COGS, fees, and VAT being overlooked.
Target Customer
E-commerce merchants and agencies looking to optimize their Google Ads campaigns based on true profit metrics.
Use Cases
Optimizing Google Ads campaigns for profit rather than revenue, Automating bid and budget adjustments based on profit data, Scaling successful products and pausing underperforming ones, Tracking and attributing orders across multiple ad platforms
Pricing Details
Annual plans offer approximately 17% savings. Each tier includes a set number of connected stores and orders, with additional orders charged per unit. Features like Smart Product Labels and AI Agent POAS optimization are available from the Pro tier onwards.
Free Tier
Yes, a free trial is available
Differentiator
Profit Bid focuses on POAS rather than ROAS, ensuring that ad spend is optimized based on true profit rather than just revenue. It also offers a comprehensive suite of tools for integrating with multiple platforms and automating campaign management.
Why Now
With the increasing complexity of e-commerce and digital advertising, merchants need more sophisticated tools to ensure their ad spend is profitable. Profit Bid addresses this need by providing a platform that ties directly into store data and automates optimization based on real profit metrics.

Key Facts

Category
E-commerce advertising and analytics
Location
Simand, RO
Founded
2023
Pricing
Four tiers: Starter ($14.99/month), Growth ($39/month), Pro ($79/month), and Scale ($149/month)
Discovered via
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Profit Bid — SLAYREPORT