Redirectly

Firebase Dynamic Links is dead. Google killed it in August 2025 and left millions of mobile developers scrambling for a replacement. Enter Redirectly, a deep linking and install attribution platform that does exactly what the enterprise tools do—for $49 a month instead of $500.

Here's the thing about deep linking: it sounds boring until your app store link breaks and a user clicks through to nothing. Deferred deep linking is the fix—links that survive the trip from click to app install and land users exactly where they should be. Redirectly handles that, plus the entire attribution stack: clicks, installs, conversions, broken down by campaign, channel, device, and country. Real-time dashboard. No overnight batch reports. No spreadsheets. They claim three lines of code and you're live in 30 minutes.

The numbers on their dashboard show 12.4K unique visitors and 1,027 conversions over the last 90 days with an 8.3% conversion rate. Their traffic breaks down heavily Product Hunt (38%), Twitter/X (24%), and Reddit (19%)—which makes sense given they're going after the indie developer and bootstrapper market that Branch and AppsFlyer charge $500-800/mo to ignore. 59% mobile, 37% desktop, 4% bots. Top countries: US (47%), India (22%), Brazil (15%), Germany (11%), UK (5%).

They're not VC-backed, not Forbes 30 Under 30, not building in a garage. They're just building a tool that works and pricing it where individual developers and small teams can actually afford it. That's the move.