Roofr

Roofr quietly powers over 12,000 roofing contractors with a full-stack platform —CRM, proposal generation, aerial roof measurements pulled from satellite imagery, invoicing, payment processing, the whole thing. And here's what makes them interesting: they didn't try to be every SMB tool to everyone's everything. They picked the most unsexy vertical imaginable and nailed it. The aerial measurement feature alone saves these contractors hours of climbing on roofs to manually estimate — that's the kind of vertical-specific moat that actually matters. Nobody else is doing this for roofers, and 12K clients suggests they're not getting disrupted anytime soon.