Starburst

Starburst is positioning itself as the "ask your data anything" platform for enterprises sick of waiting on data teams for basic queries — AIDA translates plain English into SQL, which sounds convenient until you remember that the hard part isn't asking questions, it's getting accurate answers. The plain language-to-SQL translation angle is nothing new (every BI tool has tried this), so what I'd want to know is whether AIDA actually nails the query accuracy or if it's just another "AI-powered" promise. Not enough public signal yet to call it a sleeper hit or a mid product.