Sundays for Dogs

Dr. Tory Waxman is a veterinarian who got tired of watching dogs eat literal cardboard disguised as nutrition. So she did what any reasonable vet would do—she quit her job and started Sundays for Dogs in 2020 with her husband Michael, making air-dried dog food with human-grade ingredients that actual humans could eat if they wanted to. She's got a DVM from University of Pennsylvania and a BS in Animal Sciences with Distinction in Research from Cornell. This isn't some celebrity pet project—it's a vet who knows exactly what's wrong with kibble and built something better.

Here's the thing about most dog food—it's extruded under high heat and pressure, which basically cooks the nutrients out of existence. Sundays air-dries their recipes slowly at low temperatures, locking in flavor and nutrition while killing germs. Their chicken recipe beat premium kibble 39-0 in a third-party independent taste test. Thirty-nine to zero. Not even close. The ingredient lists read like a whole foods store: beef, beef heart, beef liver, quinoa, pumpkin, blueberries, shiitake mushrooms. No "meal," no by-products, no synthetics. Just real food.

They've got over 2000 five-star reviews and hundreds of thousands of dog parents have switched to Sundays. The products come in beef, turkey, and chicken options—all with vegetables, grains, and superfoods. No refrigeration needed, just scoop and serve. It's human-grade, all natural, vet-formulated, and dogs go berserk for it. The pet food industry is a $50 billion market in the US, and everyone's waking up to the fact that kibble is basically the fast food of dog meals. Sundays is positioning themselves as the clean food alternative, and they've been featured in Oprah Daily, Vogue, and Real Simple.

Sundays for Dogs is based in the USA and they're likely looking to scale as more pet parents ditch the processed stuff for something their dogs actually deserve.