SuperAwesome
Kid-safe advertising technology platform partnering with Roblox to enable ads for users under 13 through direct deals wi
Our Take
SuperAwesome is doing something every other ad tech founder is too scared to touch — running ads inside Roblox for kids under 13, something most platforms won't touch with a ten-foot pole thanks to COPPA and the regulatory heat. They've cracked direct-deal contextual targeting for a demographic everyone else writes off as too risky, which is either the boldest move in kids' advertising or a lawsuit magnet — honestly, probably both. The vibe is unhinged ambition dressed up as responsible tech, and honestly? It's working.
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