Timelaps

David Parrelli, Taimur Haider, Matt Mazzega, Henk Pretorius, Harry Zhang, Victoria Wu, Kimberly Ross, and Michael Campbell built Timelaps because traditional brand tracking is slow, expensive, and about as useful as a fax machine in 2024. Timelaps gives marketers real-time insights into whether their marketing is actually working—no waiting weeks for survey data, no guesswork. It's brand tracking for the instant-feedback generation.

Marketing teams traditionally rely on quarterly brand trackers that cost tens of thousands and tell you what happened last month. Timelaps flips that by monitoring brand perception as it happens, so you can pivot campaigns before you've blown your budget on something that isn't landing. It's early days, but they're building for a market that's tired of flying blind.