What's Up With That?

Marshall Kirkpatrick spent years as one of the internet's most respected tech journalists—back when TechCrunch actually mattered—and he got tired of drowning in information while starving for insight. So he built What's Up With That?, a browser extension that applies dozens of mental models and structured analytical frameworks to anything you're reading with a single click. It's like X-ray vision for your browser. Articles, PDFs, research papers, YouTube videos, newsletters—WUWT tears apart what's actually new versus what's just noise recycling. It monitors thousands of sources you haven't read yet and serves you what matters.

The $15/month price tag gets you unlimited analysis (free users get 3 pages daily), team features with discounts, and access to tools like Key Points, Critique, Next Read recommendations, and a Decision Drawer that surfaces data points worth your attention. They just wrapped up a community call March 20th where users shared how they're using it—and apparently the new features are "amazing." That's a direct quote.

It's intelligence infrastructure for people who think for a living. Alexandra Samuel from the Wall Street Journal and Harvard Business Review said this tool changed not just how she researches but how she thinks about research itself. High praise from someone who writes about AI for a living. Available now on Chrome, Firefox, Edge, Brave, and Vivaldi. Safari, iOS, and Android are coming.