Wideframe

Matthew Gattozzi looked at video production and saw what everyone else ignored—the 75 percent of the work that happens BEFORE you even open Premiere Pro. Hours of scrubbing footage, tagging, organizing, building bins, hunting for that one shot where someone laughs or the wide shot that works. That's not creative work. That's manual labor. So he built Wideframe, a coding-style AI agent that handles the grunt work so editors can actually edit.

Here's what Wideframe does: it watches your terabytes of footage at superhuman speed, indexes every frame with transcripts and scene detection, and lets you search your entire library by MEANING. Want "wide shots where people laugh"? You'll have them in seconds. It builds bins, assembles rough cuts, generates briefs and b-roll—all grounded in your existing work, not AI slop. And it reads and writes .prproj files natively, so you're never fighting the tool. Round-trip with Premiere Pro or DaVinci Resolve. No export-import hell.

They've got 50-plus brands and agencies on a 7-day free trial, and early users are already calling it a lifeline. One agency editor watched Wideframe automatically watch, rename, and organize 24 videos in 3 minutes and just said "OH MY GOD YOU ARE A FREAKING GENIUS." Matthew Gattozzi from Goodo Studios put it simply: Wideframe saves each editor 2 hours per day. That's not a feature. That's a career changer.

Everyone's building AI that generates video. Wideframe said "nah, let's make the actual editing workflow obsolete." That's the move. Boring work is where the time sinks, and Wideframe just drained the swamp.