Will

Ludwig Dumont, Akorede Adeyanju, Farhan Ahmad, Elias Ibnoussina, Floor Hoefkens, and Loki Kapoor looked at the LinkedIn content game and said "there's got to be a better way." And then they built it. Will is an AI that lives in your WhatsApp and writes branded LinkedIn posts in your personal style—all via chat. No dashboards, no new logins, no bloated software. You just text it what you want to say, and Will turns your chaotic thoughts into polished posts that actually sound like you.

Here's the wild part: it takes less than five minutes. You send Will a voice note, a bunch of keywords, or just "I don't know what to post about today"—and Will writes, refines, and can even publish the post directly to your LinkedIn. It learns your writing style over time, gives you weekly content ideas, sends you analytics updates, and acts as your accountability buddy when you forget about your personal brand for the third week in a row. There's a 14-day free trial to test the waters, no sign-up required. After that, it's €15/month. That's less than a Netflix subscription to have a personal LinkedIn strategist available 24/7.

The problem Will solves is real: everyone knows they should be building their personal brand on LinkedIn, but actually writing posts is time-consuming and honestly kind of annoying. Will makes it frictionless. It analyzes your existing posts to learn your voice, gives you profile feedback, and keeps you consistent without the mental overhead. Six founders built this thing, and they're betting that the future of social media management is as simple as a WhatsApp conversation.

They're likely hiring. If you're a creator, founder, or anyone who wants to build authority on LinkedIn without the content creation headache, Will is worth a text.