Pooja Muhuri

Pooja Muhuri founded Faro Index after a decade building measurement, brand safety, and ad verification products at DoubleVerify, Outbrain, Twitter, Amazon, and Microsoft. She noticed that while social listening tools tracked sentiment and mentions, nobody was measuring whether what AI stated about companies was factually true. Faro Index exists to answer that question with the same rigor ad verification brought to display and video — except the surface is now ChatGPT, Perplexity, Gemini, and Claude. The platform scans companies across 11 industries and 4 AI platforms, measuring AI visibility, brand accuracy, and content attribution. Founded 2026.