Faro Index

Faro Index is the wake-up call brands didn't know they needed. Here's the problem: every day, AI models like ChatGPT, Perplexity, Gemini, and Claude are telling millions of users things about your company—the facts you stand for, the story you tell—and chances are, they're getting it wrong. Not wildly wrong. Just wrong enough to lose a deal. Just "almost right" enough that a prospect trusts the bot over you.

This platform measures whether AI actually knows your brand correctly. Not sentiment, not mentions on social media—factual accuracy. They track four dimensions: AI visibility (do models even surface you?), brand accuracy (is what AI says actually true?), content leakage (is AI citing your stuff without credit?), and GEO score (can AI even read your website?). They scanned 244 companies across 11 industries for their 2026 State of AI Brand Accuracy report and found average brand accuracy sits at 88.8 percent—one in nine facts are wrong. That's not a rounding error. That's your reputation, outsourced to a language model that hallucinated your founding year.

Run a free scan and within 90 seconds you'll see exactly how ChatGPT and Perplexity describe your brand. You'll get the score, the errors, and the fix. Because if you're not managing your AI brand presence, someone else is, and they definitely don't care as much as you do.