AIDA

AIDA is Starburst's attempt to make enterprise data less of a pain to actually use — the kind of tool that lets you skip the whole "submit a ticket and wait three days" song and dance. It's basically an AI layer on top of your data infrastructure that translates plain English into actual analysis, which sounds like the move until you remember that Starburst is still fundamentally a query engine underneath. Whether this actually replaces your BI setup or just adds another layer of "AI" to a stack that's already got too much going on depends entirely on whether your team is actually bottlenecking on SQL queries or if the problem was always somewhere else.