BetterGA

BetterGA is the kind of tool that makes you wonder why Google didn't build it themselves — a stripped-out GA4 view that shows your actual numbers in seconds instead of making you click through 17 widgets like you're filing taxes. They've got 12,481 users and solid growth signals (18% user growth, 12% more sessions, bounce rate down 4%), which tells me real marketers are actually using this instead of pretending GA4's complexity is fine. The read-only OAuth is the move here — it means you can't accidentally mess up your data while checking traffic, and the weekly email digests are low-key perfect for anyone who just wants to know if their side project is growing without becoming an analytics wizard. It's free, it works, and it's exactly what people who complain about GA4 have been asking for.