Goals from Loops

Chris Frantz and his co-founder built Loops because they noticed something frustrating: email marketing tools will tell you opens and clicks all day long, but they won't tell you if your campaign actually did anything. That's a massive blind spot when you're spending real money on campaigns that are supposed to drive real business outcomes.

Loops is email marketing software built specifically for SaaS teams—and it comes with a feature called Goals that actually measures whether your campaign drove the desired outcome. Not just vanity metrics. Real results. They went through Y Combinator in the Winter 2022 batch, and their investor list reads like a who's who of SaaS legends: founders from Lattice, Dropbox, Codecademy, and Framer all put money in. That's not a coincidence—when the best operators in the industry start writing checks, pay attention.

Email marketing for SaaS is a massive market and everyone has a tool. Loops is going after a specific pain point: marketers are tired of celebrating "high open rates" while revenue stays flat. Goals from Loops closes that gap. They're still early, but having YC plus that investor bench backing them is about as good a launchpad as it gets.