simply

David Parrelli and his team looked at nutrition apps and said "you know what, let's make this actually useful." Simply is an AI nutrition app that presumably does what every other nutrition app promises but fails to deliver—actually helping you eat better without requiring a degree in nutritional biochemistry. The team behind this includes David Parrelli, Piroune Balachandran, Mike Sykulski, Priyanka Mandal, Nikola Djordjevic, Shaun Hurley, Martin Gebara El, and Courtney Scioli. That's eight people—which either means they're a scrappy startup or they really care about lunch breaks.

The truth is, there's not much public info floating around about how simply's performing. It's on Product Hunt, which means they launched there, and they've got a website at downloadsimply.com. Beyond that? crickets. Which either means they're in stealth mode, they're still figuring it out, or they're one of those companies that's building quietly before they start shouting. The nutrition app market is absolutely brutal—everyone thinks they can build MyFitnessPal 2.0 and then realize that getting people to actually log their food is like pulling teeth. If simply's AI can solve that problem, they'll have something. Until then, we're waiting.