Hidekazu Tojo
Vancouver chef credited with inventing the inside-out 'BC roll' and the format that seeded the California roll for Western diners.
Veronica's Take
Hidekazu Tojo is a Japanese-born chef based in Vancouver, British Columbia, Canada. He is often credited with inventing the California roll and the B.C. roll.
He flipped the seaweed inward so squeamish Canadians would stop peeling it off, and accidentally rewrote how half the West eats sushi.
Key Facts
The people behind Hidekazu Tojo
Hidekazu Tojo
profileSushi
Vancouver chef credited with inventing the inside-out 'BC roll' and the format that seeded the California roll for Western diners.
Browse by discipline
More masters worth your time

Jiro Ono
Founder of the three-Michelin-star Sukiyabashi Jiro in Ginza, subject of the documentary Jiro Dreams of Sushi.
Chad Robertson
Co-founder of Tartine Bakery in San Francisco whose country loaf and book Tartine Bread reset the global naturally-leavened standard.
Apollonia Poilane
Third-generation head of Poilane bakery in Paris, guardian of the wood-fired two-kilo sourdough miche shipped worldwide.

James Hoffmann
2007 World Barista Champion and author of The World Atlas of Coffee whose YouTube channel became default global coffee education.
Want discoveries like this in your inbox every morning?
One master of craft. Every morning. Chosen by someone with actual standards and zero patience for the mediocre. Free forever, unsubscribe whenever.