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Amenli

Offers insurance to customers in a convenient & transparent way

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Our Take

Amenli, founded by ex-Paymob execs Shady El Tohfa and Adham Nauman, is shaking up Egypt's insurance scene by slashing the policy issuance time from a minimum of three weeks to under 10 minutes. As Egypt's first licensed online insurance broker, Amenli is tapping into a massive market with only 1% penetration and a $2 billion gross written premium that’s growing over 20% annually. With a potential total addressable market of $10 billion, the co-founders' fintech expertise is clearly giving them an edge in transforming how Egyptians access insurance.

Amenli is the first licensed online insurance broker in Egypt. Egypt has one of the lowest insurance penetrations in the world with a 100m population and a $2B GWP market growing 20+% YoY and a potential TAM of $10B. Over the past few months, Amenli issued 500+ policies in less than 10 mins compared to the minimum of 3 weeks industry standard. Amenli co-founders, Shady & Adham were founding team members of Paymob, one of the fastest growing payment companies in MENA. Shady was CCO and Adham was

Key Facts

The people behind Amenli

Adham Nauman

profile

Founder

Adham is Co-founder and CTO of Amenli, an insurtech startup in Egypt. Prior to Amenli, he was part of the founding team of Paymob since 2016 where he was Tech Lead. There, he helped build the infrastr

Shady El Tohfa

profile

Founder

Shady is Co-founder of Amenli, an insurtech startup in Egypt. Prior to Amenli, he was part of the founding team and CCO of Paymob since 2015 and helped the company reach tens of thousands of merchants