James Hoffmann
2007 World Barista Champion and author of The World Atlas of Coffee whose YouTube channel became default global coffee education.
Veronica's Take
James Hoffmann, the 2007 World Barista Champion, has single-handedly transformed the UK from a nation of instant coffee drinkers into a country obsessed with precision brewing, all while narrating in his signature deadpan style above a V60. His YouTube channel, with its meticulous tutorials and unyielding standards, has become the default global classroom for coffee education. Hoffmann's influence extends beyond the screen; his book, The World Atlas of Coffee, is a definitive guide that has further cemented his status as the shokunin of modern coffee culture.
He turned a nation of instant-drinkers into people who weigh beans to the tenth of a gram, all in a deadpan voiceover above a V60.
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James Hoffmann
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2007 World Barista Champion and author of The World Atlas of Coffee whose YouTube channel became default global coffee education.
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