MagicBell

Avinash Sukhwani and Hana Mohan looked at the notification chaos hitting every app user on the planet and said "someone has to fix this." And they did. MagicBell is the notification inbox that apps embed in their products in minutes—handling email, mobile push, web push, Slack, and SMS through one API. No building notification infrastructure from scratch, no cobbling together multiple vendors, no nightmare.

Here's the thing about notifications—they're either useful or they're anxiety fuel. And most apps absolutely suck at getting this right. MagicBell solves it by giving developers full control: REST API and SDKs for React, Node.js, Ruby, Python, and Go, built-in user preferences so end users actually choose what they want to hear, and full delivery observability so you can see exactly what got sent, delivered, opened, or failed. No black box. No guessing. They've already won over 1,000+ companies who trust them with their notification infrastructure.

Avinash brings the serious pedigree—he was at Rocket Internet and BCG before co-founding Payflow, and he studied at Cambridge, MIT, and Imperial College London. Hana's the other half of this founding duo. They're Madrid-based and they're hunting for customers who are done treating notifications as an afterthought.