Zepto

Aadit Palicha and Kaivalya Vohra looked at the $90 billion Indian grocery market and said "10 minutes" — and they actually delivered. Zepto is doing hundreds of millions in annual GMV with dark stores scattered across Indian cities, and they're proving that instant grocery delivery isn't just a VC fantasy.

The magic is in the micro-warehouses. Zepto's dark stores are optimized for speed — they can get groceries to your door faster than you can decide what you want for dinner. This model works. Y Combinator saw something in them early, and they're scaling like a startup that found a genuine advantage in one of the world's most competitive markets.

Indian grocery is a beast — fragmented, price-sensitive, logistics-heavy — and Zepto is attacking it with a playbook nobody else has cracked yet. The unit economics are apparently solid, which in this space is basically a miracle. They're hiring and they want in on the action.